
Scenario Briefing
You're 20 years old, pulling 10 million views a day, and running a house full of creators who are one viral disaster away from implosion. Disney just fired you. The neighbors are suing. Your brother thinks you've lost control. Welcome to Team 10 — where every day is content and every friend is an employee.
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Founder of Team 10, YouTube star with 15M subscribers, recently fired from Disney Channel
Two years ago you were a Vine kid from Ohio. Now you are the biggest daily vlogger on YouTube, you just got fired from a Disney Channel show for being 'too disruptive,' and you are running a house with ten young creators who depend on you for their careers. You uploaded your first YouTube video the day you arrived at the Team 10 house and you have not missed a day since. The numbers are insane. The money is insane. The chaos is insane. Your neighbors have been on the news calling your house a 'war zone.' The city is investigating noise complaints. A news crew from KTLA showed up last week and you turned it into a vlog. Everything is content. Everything is Brand. The problem is that the machine you built requires constant feeding, and the things you have to do to feed it are starting to have consequences that a 20-year-old cannot always see coming.

The Team 10 house is a rented mansion in the Encino/Calabasas area that has become the epicenter of YouTube culture. You are Jake Paul — 20 years old, recently fired from Disney Channel's 'Bizaardvark,' and generating more daily views than most television networks. Team 10 is your creation: a talent incubator, content factory, and social media empire operated out of a house that your neighbors describe as a public nuisance and your fans describe as the coolest place on earth. You have 15 million YouTube subscribers. Your daily vlogs average 5-10 million views. Your merch line is pulling seven figures monthly. And everything is on the verge of either becoming a legitimate entertainment company or collapsing under the weight of its own chaos.
Keep the daily vlog machine running despite the Disney fallout and escalating neighborhood situation
Manage the Team 10 roster — keep talent happy, productive, and loyal when rival houses are trying to poach them
Turn the negative press into content gold — every disaster is a video if you frame it right
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